What fun to watch the speeches last night at the opening of the Democratic National Convention in Charlotte NC. I was delighted to see such passionate oratory delivered via powerful technique and heartfelt storytelling. The “story” has always been a strategic ally of political speech-making, and last night gave us many good examples of how it helps speakers reach right into every heart and mind to create connection.
Michelle Obama’s speech was striking because of her ease and accessibility, as if this was just another of the tasks she did that day as wife, mother and first lady. She is a unique communicator—comfortable and personal—who elegantly used stories to connect to each of us. We heard the story of her early life, the story of her early life with her husband, the story of her early feelings about being the First Lady, and the story of her current life with her family.
In addition to talking about her life, she made simple statements about her husband’s accomplishments—nothing grand or grandiose. It felt like she was talking to us in the intimacy of our living room. And the section on why she loves her husband was to me the most touching and effective I’ve heard. She was truly connecting with people, not reading lines from the teleprompter. The speech was beautifully written and beautifully delivered by someone who, as people say, is “the real deal.”
Julian Castro told a great story as well. His was one of those “only in America” stories, complete with lingering images of his grandmother making the sign of the cross and blessing the young twin brothers as they left for school in the morning. In this story, every detail added to the impact. We saw his grandmother, the two young boys, and the daily morning ritual that happened many years ago.
I was also impressed with Castro’s ability to try a range of delivery techniques. You could clearly see the techniques at work. And although they didn’t always work for him, he gave it his all. I was impressed watching this budding political speech-maker. As he gains experience on the main stage he will certainly be successful. Even though he hasn’t perfected every stage technique, he has mastered one—the story.
Governor Deval Patrick was equally profound. If you didn’t have a chance to see his speech, I recommend you watch it now. Don’t wait! I had never seen Patrick, Governor of Massachusetts, although I have heard that he is an excellent speaker. Along with the rest of America, I was riveted. Charismatic in the style of the traditional Southern Baptist Preacher, he brought it on—it was the WOW factor in abundance.
His resounding voice and intonation, coupled with his use of the dramatic pause, made for a forceful and motivating speech. He used the repeated phrase “we believe” as he laid out the democratic platform. But like any great political speech, it wasn’t just his delivery. His message combined substance and structure with bursts of gut-felt sticky phrases, such as “Turn to each other, not on each other” and “It’s time for Democrats to grow a backbone and stand up for what we believe in.” And he gave direction, as in, “Don’t allow Obama to be bullied out of office.”
He, too, told a difficult to hear story about the Orchard Gardens School and their struggle to survive in the midst of extreme poverty and limited resources.
There were many more speeches yesterday from key players and unknown citizens, but these three powerful speakers were in the prime time spotlight. Tonight we will hear from the master speech-maker: Former President Bill Clinton. I can’t imagine how he will top last night’s oratorical feast—but I’m sure he will.