When it comes to nervousness in front of a group, I have noticed people generally fall into one of four categories, which I describe as the following four levels. These levels are an indicator of what I call a speaker’s “capacity for comfort” in front of a group. Which one best describes you?
- Level 1: Pressured and Petrified: People in this category display the greatest signs of nervousness—visible blushing, perspiration, quivering voice, or shaking hands. They are extremely uncomfortable and can barely get their words out. These individuals generally have little experience speaking to groups, but because of a recent promotion or increased job responsibilities, they are now expected to speak. They have little desire to speak in public, but are now required to do so. Their capacity for comfort is generally quite low. As such, they have a great opportunity for personal and professional growth!
- Level 2: Hurried and Harried: These people deal with their fear and discomfort by racing through their material for one specific purpose—to get through it! They are usually familiar with their subject matter but rarely practice. They like to wing it. Many even believe that their “practice” happens while they are giving their presentation. As a result of their lack of preparation, they “hurry” through their presentation, talking too fast, shifting their weight, avoiding eye contact, and showing other physical signs of discomfort. The good news for this group is that with a few simple changes they can quickly improve and become more comfortable and competent.
- Level 3: Surprised and Startled: These people have situational nervousness. They are fine in their regular day-to-day presentations, but if asked to perform out of their routine, they experience anxiety and discomfort. However, they typically don’t show their nervousness. In fact, their audience barely picks up on it, but the speaker still carries the burden of anxiety. These speakers take the time to practice and are generally more prepared than most, but unusual situations cause them to revisit earlier bouts of nerves and agitation. They are often the managers who comfortably lead staff or division meetings, but when asked to speak at an all-hands meeting or at a conference, they become anxious. The good news for these speakers is that they already know how to be comfortable in front of one type of audience, so it’s just a matter of learning how to apply their skills to a new venue to be comfortable in every new situation they encounter.
- Level 4: Eager and Enthusiastic: These are the people who love to speak and do so with ease, taking every opportunity and stepping up at a moment’s notice. They enjoy the adrenalin rush that speaking provides and ride it to peak performance. They may be executives, product evangelists, salespeople, senior leaders, marketing directors, and corporate trainers. They have already built a substantial capacity for comfort—and there is still room to grow.
What sets these four groups apart? It usually boils down to one thing: experience. Level 4 speakers know that preparation and practice are the keys to high performance. They are disciplined. They develop powerful content. They prepare, rehearse, and gain insight from every speaking engagement.
The good news is that while public speaking is an art and a science, it’s not rocket science. In other words, you can become a level 4 speaker too. Whether you need to give a presentation at a low-key staff meeting for just a few or at a high-profile conference for thousands, you too can build your capacity for comfort and learn to adapt to the demands of any speaking situation. Every speaker in every category has the potential to become a relaxed and confident speaker—even you!