Michelle Obama

Michelle Obama, Julian Castro, & Deval Patrick: A Slew of Great Speakers Kick Off the DNC

What fun to watch the speeches last night at the opening of the Democratic National Convention in Charlotte NC. I was delighted to see such passionate oratory delivered via powerful technique and heartfelt storytelling. The “story” has always been a strategic ally of political speech-making, and last night gave us many good examples of how it helps speakers reach right into every heart and mind to create connection. Michelle Obama’s speech was striking because of her ease and accessibility, as if this was just another of the tasks she did that day as wife, mother and first lady. She is a unique communicator—comfortable and personal—who elegantly used stories to connect to each of us. We heard the story of her early life, the story of her early life with her husband, the story of her early feelings about being the First Lady, and the story of her current life with her family.

In addition to talking about her life, she made simple statements about her husband’s accomplishments—nothing grand or grandiose. It felt like she was talking to us in the intimacy of our living room. And the section on why she loves her husband was to me the most touching and effective I’ve heard. She was truly connecting with people, not reading lines from the teleprompter. The speech was beautifully written and beautifully delivered by someone who, as people say, is “the real deal.”

Julian Castro told a great story as well. His was one of those “only in America” stories, complete with lingering images of his grandmother making the sign of the cross and blessing the young twin brothers as they left for school in the morning. In this story, every detail added to the impact. We saw his grandmother, the two young boys, and the daily morning ritual that happened many years ago.

I was also impressed with Castro’s ability to try a range of delivery techniques. You could clearly see the techniques at work. And although they didn’t always work for him, he gave it his all. I was impressed watching this budding political speech-maker. As he gains experience on the main stage he will certainly be successful. Even though he hasn’t perfected every stage technique, he has mastered one—the story.

Governor Deval Patrick was equally profound. If you didn’t have a chance to see his speech, I recommend you watch it now. Don’t wait! I had never seen Patrick, Governor of Massachusetts, although I have heard that he is an excellent speaker. Along with the rest of America, I was riveted. Charismatic in the style of the traditional Southern Baptist Preacher, he brought it on—it was the WOW factor in abundance.

His resounding voice and intonation, coupled with his use of the dramatic pause, made for a forceful and motivating speech. He used the repeated phrase “we believe” as he laid out the democratic platform. But like any great political speech, it wasn’t just his delivery. His message combined substance and structure with bursts of gut-felt sticky phrases, such as “Turn to each other, not on each other” and “It’s time for Democrats to grow a backbone and stand up for what we believe in.” And he gave direction, as in, “Don’t allow Obama to be bullied out of office.”

He, too, told a difficult to hear story about the Orchard Gardens School and their struggle to survive in the midst of extreme poverty and limited resources.

There were many more speeches yesterday from key players and unknown citizens, but these three powerful speakers were in the prime time spotlight. Tonight we will hear from the master speech-maker: Former President Bill Clinton. I can’t imagine how he will top last night’s oratorical feast—but I’m sure he will.

Three Influential First Ladies

As the old saying goes, "Behind every great man is a great woman." When it comes to talking about American presidents, nothing could be truer. American presidential history is filled with influential First Ladies who have paved the way for women everywhere. What I find fascinating about First Ladies is that while they don’t have an official role, they nevertheless become influential because of the things they do, the programs they start, and the initiatives they spearhead. As such, they are often thrust into the public’s eye and into the limelight—whether they want that role or not.

For instance, consider Eleanor Roosevelt. Born into a political family, Eleanor Roosevelt quickly became America’s most influential First Lady as she blazed paths for women and led the battle for social justice. What was unique about Eleanor was that prior to her, First Ladies were not so public or active. In fact, Eleanor watched the traditional protocol of her aunt, Edith Roosevelt, during Theodore Roosevelt’s presidency and decided she would be very different.

With her husband Franklin’s support, Eleanor continued her pre-First Lady activities, which included working with the Women’s Trade Union League and being a leader in the New York State Democratic Party. In an era when few women had careers, Eleanor was showing women what was possible. During her twelve years as First Lady, she made frequent personal appearances at labor meetings to assure Depression-era workers that the White House was mindful of their plight. And her work with the National Youth Administration (NYA) was focused on training women to enter the workforce. Enjoy this early video of Eleanor talking about the NYA and its role in the future of women.

Hillary Clinton is another First Lady worth mentioning. One of her first goal’s as First Lady was to push for universal healthcare for all Americans. But in just a little over a year of embarking on her agenda, the healthcare bill was declared "dead" by Senate Majority Leader George J. Mitchell. Despite that setback, Hillary Clinton rose from the ashes and became the voice of healthcare issues that affected Americans. She initiated the Children’s Health Insurance Program in 1997, a federal effort that provided state support for those children whose parents were unable to provide them with health coverage. She also successfully sought to increase the research funding for illnesses such as prostate cancer and childhood asthma at the National Institute of Health, and she gave voice to the illnesses that were affecting veterans of the Gulf War.

In 1995, Hillary Clinton gave a speech at the U.N. Women’s Conference in Beijing that solidified her role as a powerful female speaker and change agent. Her poise, power, and passion for the subject matter—women’s rights worldwide—paved the way for her future political goals and gave women everywhere a worldwide voice.

Finally, only three years into her role as First Lady, Michelle Obama is continuing the tradition of Eleanor Roosevelt and Hillary Clinton by raising the bar for future First Ladies. Known for her sense of style and decorum, Michelle Obama has created her own role in the White House, focusing on childhood obesity and food policy issues. This effort is in addition to her other endeavors: supporting military families, helping working women balance career and family, encouraging national service, and promoting the arts and arts education. Interestingly, she has earned widespread publicity on the topic of healthy eating by planting the first White House vegetable garden since Eleanor Roosevelt served as First Lady.

In May 2006, Essence listed Michelle Obama among "25 of the World’s Most Inspiring Women," and in July 2007, Vanity Fair listed her among "10 of the World’s Best Dressed People." In March 2009, she appeared on the cover and in a photo spread of Vogue. Every First Lady since Lou Hoover has been in Vogue, but only Hillary Clinton had previously appeared on the cover. Hmmm…Do I sense a connection here?

Most recently, Michelle Obama gave the commencement speech to the 2011 class of West Point cadets. Her appearance there broke with tradition, as those who speak at West Point graduation events have always come from within the military’s chain of command. This also marked the first time a First Lady has addressed graduating cadets at West Point.

By all accounts, Eleanor Roosevelt, Hillary Clinton, and Michelle Obama are influential First Ladies. When it comes to being poised under pressure, they hit the mark every time. I urge you to watch some of their past speeches to see the true meaning of confidence, polish, and power. They are indeed role models for women worldwide. This blog is part of my Wednesday for Women blog series, where I feature stories, resources and information to help women gain greater influence, power, and confidence in their professional and personal life. Please enjoy these weekly Wednesday blogs and forward them to the powerful women in your life.

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Need a last minute gift for your favorite Public Speaker?

Resonate: Present Visual Stories that Transform Audiences, by Nancy Duarte Nancy Duarte gives us a reason to Resonate. Her new book, Resonate: Present Visual Stories that Transform aAudiences, is part how-to guide and part narrative that gives justification for an approach Duarte calls “story based messaging.” Using techniques from storytelling and the cinema, she explains her methodology, explores case study applications, and guides readers through a unique process for building presentation content.

Duarte bases her premise on a simple phenomenon in physics: If you know an object’s natural rate of vibration, you can make it vibrate without touching it. Resonance occurs when an object’s natural vibration frequency responds to an external stimulus of the same frequency. She then builds the case that this same ide is what moves audiences and that all presenters should strive to create resonance with their listeners.

According to Duarte, resonance in speaking is created when the presenter delivers a memorable story in a powerful way. To help readers accomplish this, Duarte builds a new language for story creation. Her content development process gives readers a model to create presentations, and it advocates using a well-developed, example rich storyline coupled with powerful, visual design. By incorporating Edward Tufte’s sparkline concept, Duarte provides a way for readers to build and analyze presentations visually.

What’s wonderful about this book is that at the same time Duarte is telling us what to do, she is also showing us the steps visually. In this way, she practices what she preaches: the beautifully designed pages come to life and resonate with the reader.

Resonate has many gems, but one that stood out was Duarte’s explanation of the STAR moment. As she explains, STAR is a presentation device that drives home the big idea of a presentation for the audience. STAR stands for Something They’ll Always Remember, which Duarte states “should be so profound or so dramatic that it becomes what the audience chats about at the watercolor or appears as the headline of a news article. Planting a star moment in a presentation keeps the conversation going even after it’s over and helps the message go viral.”

In this book, the visuals are Duarte’s STAR moment. She is a master of visual design. Where at times the text was tedious, the visual images were always exciting and memorable.

Particularly interesting are the case studies ranging from Ronald Reagan’s eulogy after the Challenger disaster to speeches from people like Richard Feynman, Michael Pollen, Pastor John Ortberf, Steve Jobs, Markus Covert, Leonard Bernstein, Martin Luther King, Jr., and others.

While the case studies are powerful examples of her methodology, I was disappointed that there were so female speakers mentioned. With so many women in the arts, science, education, fashion, business, politics, and the law, readers can learn much from great female speakers like Hillary Clinton, Michelle Obama, Oprah Winfrey,  Gloria Steinem, Wangari Maathai, Isabel Allende, Renee Fleming, Elizabeth Gilbert,  Carol Bartz, and Elana Kagan, just to name a few.

As unique and useful as Resonate is, be forewarned that this book is not for casual readers who are looking for a few tips to help them succeed in front of a group. Rather, it is a complex book that requires concentration and commitment to interpret and adopt the process, models, and graphs. As Dan Post, President of Duarte Design, says in the book’s Foreword, “Resonate is intended for people with ambition, purpose, and an uncommon work ethic.” In other words, this is a book for professionals who want to delve deeply into the study of what makes powerful presentations.

If you take your presentations seriously and want to build “presentation literacy” this book is an important resource and well worth the effort. Duarte’s work is thoughtful and inspiring. By synthesizing disparate points of view and using examples of speakers from many disciplines, she has created something unique in the industry. While it’s hard to improve on the speaking lessons from the ancient Greek Orators, Duarte has done it. Resonate will give you a fresh, new look at an age-old subject.