Visual aids

Obama vs Romney: Too Late for PowerPoint?

I was giving a presentation yesterday to a group of 30 major account sales professionals from a global company. For many in the room, English was their second language, so there was somewhat of a gap in our communication. Greater than the adjustments I made to my content and delivery—speaking slower, repeating key ideas, checking in with them often—were the powerful slides I created filled with photos, models, graphics, and quotes that added to the storyline and significantly narrowed the gap between us. After fifty slides I asked them which slides they remembered, and everyone in the room had a few favorites. It got me to thinking…I wonder why Obama and Romney don’t get on-board with PowerPoint? I wonder if these kinds of richly designed visuals would support their appeal to their listeners and reach the broader culture.

Then this morning I came across this article: 71 Compelling & Surprising PowerPoint Tips from the Pros, which, as the title suggests, lists 71 tips all presenters and PowerPoint users should know.

Since it’s already too late for either candidate to re-think their speaking strategy for this election, perhaps we can all just muse on the possibility of the candidates applying some of the 71 compelling tips in the future. It may make future elections more interesting.

What’s a Presentation without Visuals?

When it comes to visual aids for a presentation, what’s the first thing you think of? If you said “PowerPoint™” or “slide ware,” you’re in the majority. That’s the default most presenters rely on. But the answers about visual aids that I’ve been getting from my clients recently (and what I’ve seen at their locations) have surprised even me. For example, I was working with a client in June and walked into the training room to find a chalkboard and box of chalk greeting me.

A few weeks later I walked into a client’s conference room to find an overhead projector.

Last week I was walking down the halls of a large tech company and peered into a conference room. I saw two walls of whiteboard covered with neatly drawn flow charts, bullet charts, and various other schematics—in bright colors.

A few days ago I was working with a client who used colorful 3x5 index cards to organize his key points and deliver his presentation. He rarely uses slide ware but relies instead on his conversational style and deep subject knowledge.

And just yesterday I watched a presentation where the presenter used a flipchart.

So, when was the last time you used a chalkboard, an overhead projector, a whiteboard, a flipchart, or even no visuals at all?

These clients I visited from various industries and organizations—a dental school, a utility company, a software company, a transportation company, and a non-profit organization—all taught me a lesson.

It’s easy to become complacent and narrow-minded about the types of visual aids we use—or don’t’ use. It’s also easy to fall into the trap of thinking that to be effective, a visual needs to be cutting edge and show off the latest visual gymnastics that PowerPoint can produce. And while I was at each location to share “best practices” and reveal the top design tips and staging usage, I learned that every one of these places and people were effective and had an impact because they knew their audience and used visual tools that they could relate to.

So when it comes to visual aid selection, here’s my best advice: Analyze your audience so you know what they expect and what will work for them. Then, understand the options available to you. Know what you are comfortable with and what will help you do your best to meet your audience’s expectations. When you follow that guidance, you’ll be able to produce visual aids that help both you and your message come alive and connect to the heart and mind of every audience member.

Success with Slides: A PowerPoint Presentation Guide

During the last month I have seen some seriously challenged PowerPoint Slide decks. For a while there things were looking up in Silicon Valley; people were using more pictures, less text, more color, and congruent graphs. But I’ve recently noticed there are still pockets of stubborn “old school” PowerPoint users who simply refuse to change. I feel for their audiences who are craning their brains to stay tuned and awake.