women career advancement

What Makes Women Successful Business Owners?

Recently, I’ve noticed an increasing number of women leaving their corporate jobs in favor of starting their own small business. In one case, the woman was let go, and in several other cases, she left voluntarily. Regardless of why she ventured out on her own, one thing seems consistent: women make great entrepreneurs. Here are some interesting facts I came across from the National Women’s Business Council:

  • There are 7.8 million women-owned businesses in the United States.
  • Women-owned firms generate $1.2 trillion in total receipts.
  • Women-owned firms employ 7.6 million people across the country with a payroll of $217.6 billion. These employer firms have average receipts of $1.1 million.
  • Women-owned businesses make up more than half (52.0%) of all businesses in health care and social assistance.
  • The other top industries for women include: educational services (45.9% of all businesses are women-owned), administration and support and waste management and remediation services (37.0%), retail trade (34.4%), and arts, entertainment, and recreation (30.4%).
  • Industries with the lowest percent of women-owned businesses include mining, quarrying, and oil and gas extraction (15.0%), transportation and warehousing (11.4%), agriculture, forestry, fishing, and hunting (10.3%), construction (7.9%), and management of companies and enterprises (6.7%).

If you look at the industries where women business owners tend to gravitate—healthcare, social assistance, education, administration, retail, and the arts—you can see a glaring trend. Women do well in industries that are communication based.

Surprising? Not really. Women are, by nature, strong communicators. They know how to build relationships and create strong teams, and they believe that teams are important. No wonder they do so well in fields that require fine-tuned communication skills.

Additionally, the Small Business Administration has reported in recent years that women-owned businesses are far outpacing all other businesses in terms of growth. To me, that means women are choosing businesses that play to their strengths and their passion and are putting their all to making it a success.

As a female business owner myself, I’m obviously happy by these findings. But I think we can do even more. Yes, women are choosing business ownership because they want more control in their life—they want a way to work and stay productive without having to sacrifice family time. But what if they didn’t have to make that choice? What if the fact that women held only 14.4% of Fortune 500 executive officer positions weren’t true? What if women held more than the measly 15.7% of Fortune 500 board seats? And what if women held more than 2.6% of Fortune 500 CEO positions? I believe, as does Harvard Business Review, that having more women in top positions ultimately leads to greater overall success. Why? Because with women participating, a group’s “collective intelligence” rises.

So women, if you’ve ever dreamt about starting your own business, know that you have some natural tendencies that will contribute to your success. And if you’re one who enjoys the corporate culture, push on to make your voice heard in the executive level. Whichever path you choose, know that the business world needs your expertise, your passion, your communication skills, and your unique female success traits.

This blog is part of my Wednesday for Women blog series, where I feature stories, resources and information to help women gain greater influence, power, and confidence in their professional and personal life. Please enjoy these weekly Wednesday blogs and forward them to the powerful women in your life.

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How to Be a Great Woman Leader

In 2005, a year-long study conducted by Caliper, a Princeton, New Jersey-based management consulting firm, and Aurora, a London-based organization that advances women, identified several characteristics of women leaders. They found that when it comes to leadership, women are stronger than men in several areas. For example, women…

  • Are more assertive and persuasive
  • Have a stronger need to get things done
  • Are more willing to take risks
  • Are more empathetic and flexible
  • Possess stronger interpersonal skills
  • Can “read” situations better
  • Make those they lead feel more understood, supported, and valued

Since few people are “natural born leaders,” almost all great leaders—women or men—have had to hone their leadership skills in order to make the greatest impact. And while women do have some natural leadership traits, it’s how well you develop those traits that mark your true leadership ability. 

So if studies indicate that there are particular traits women leaders possess, perhaps it’s time to look in the mirror and assess yourself. If you’re ready to step up to a leadership role, here are a few questions to consider:

Who do you admire? Asking yourself this question is a good place to begin because it helps you identify the characteristics of great women leaders, and because studies show that the characteristics and qualities you admire in others are often latent in you. When I work with executive women, coaching them on communication and presentations skills, I always ask this question because it gives us a reference point and a role model. It also helps us see their potential. So make your list and identify the characteristics. That’s your starting point.

How do you assess your skill level? Once you have identified the characteristics of those you admire, assess yourself against these traits and sort that list into three buckets, “Strengths,”  “Average Skill Areas” and “Development Needs.”

What skills do you want to develop? In reviewing your list, select two characteristics you’d like to work on. They could be from any of your three buckets—strength, average skills area, or development need. Investigate options for learning, coaching, and skill development. If the area seems too big to tackle all at once, use the “Swiss cheese” method and decide how you can poke small holes in the challenge. For example, you may not be able to afford an executive coach but perhaps you can read a book on leadership.

With women holding only 14% of leadership roles in Fortune 500 companies, now is the time for more female leaders to come forth. So no matter what your leadership aspirations are, take the time to hone your leadership skills. We want YOU (yes you!) to lead!

This blog is part of my Wednesday for Women blog series, where I feature stories, resources and information to help women gain greater influence, power, and confidence in their professional and personal life. Please enjoy these weekly Wednesday blogs and forward them to the powerful women in your life.

Sign up for our monthly newsletter to receive valuable tips, techniques and updates on the latest news and events from DeFinis Communications.

Wednesday4Women Blog Carnival: “Top Presentation Strategies for Women”

I recently came across an excellent article at TrainingMag.com that explores gender roles in public speaking. To briefly summarize, the author identifies several differences in the way men and women give presentations and how both genders can learn from each other to improve their speaking skills. Although I think there is plenty to learn from the opposite gender, it is documented that women learn better in single-sex groups. That’s one reason why I started my Wednesday4Women blog series, to provide insights, resources and advice from women, about women, for women. The success of this concept has amazed even me.

For this blog carnival, I asked several experts to share their views on “Top Presentations Strategies for Women.” After an overwhelming number of replies, I’ve narrowed it down to the most relevant pieces of advice. The contributors offer spot-on suggestions and include such topics as “How to Ask for What You Want with Confidence” to “Tips for Aspiring Women Speakers” to “5 Presentation Tips to Wow Your Audience.” You’ll also find information from websites listed on Forbes’ “Top 100 Websites for Women.”

I highly recommend you spend time reading these golden nuggets of wisdom and learning more about each of our talented contributors. They have a lot of valuable information to share. Enjoy!

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Savvy Speaks: Top Presentation Strategies for Women Savvy Sisters - Savvy B2B Marketing Great advice to help women play to their natural communication skills.

Top Presentation Strategies for Women Emily Jasper – From the Gen Y Perspective A handful of tips women may use to help improve their presentation skills.

5 Top Tips for Aspiring Women Speakers Susan Macauley – Amazing Women Rock/Unleash Amazing You Advice for you to feel more comfortable, confident and in control when you speak. (Can also be found here.)

How To Ask For What You Want With Confidence Brenda Solano – Hybrid Mom Have you noticed how you can speak with complete authority at home, but when it comes to business you sometimes lose your voice?

5 Presentation Tips to Wow Your Audience Christie Cruz – Career Advisor for Global Young Professionals Strategies that can help you overcome your presentation fears and “wow” your audience.

Top Presentation Strategies for Women Mark Grimm - Story-of-the-Day Blog Important presentation principles to help you bring home your message in a clear, compelling way.

Be Original Like Temple Grandin Deborah Taylor-French - Dog Leader Mysteries Temple Grandin, one of Time Magazine’s “100 most influential people,” exemplifies original communication.

Top Presentation Strategies for Women Joanne O. McGhee – Sage ELT, LLC Presenting in front of a group whether, it is small or large can be both exhilarating and intimidating.

Top Presentation Strategies Katherine Winkelman – Gioia Company, LLC Presentation tips from the perspective of a small business owner.

Top Presentation Strategies Nancy Longo - Longo Job Explorer Important communications advice from an award winning journalist.

Speaking Engagement? Wear this! Margaret Lawrence - Naracamicie One of our favorite San Francisco stores enlightens us on what to wear for our next presentation.

 

Presentation Strategies for Women Lisa Braithwaite – Speak Schmeak Why do we single out women as needing special advice?

Where is your Mommy Voice? David Rosman – InkandVoice Communication Unfortunately, many women seem to lose their "Mommy Voice" when giving a presentation.

Cracking the Presentation Glass Ceiling Kathy Reifferstein - And...Now Presenting! Women must overcome some unique challenges to maximize their impact as speakers.

This blog carnival is a special edition of my Wednesday4Women blog series, where I feature stories, resources and information to help women gain greater influence, power, and confidence in their professional and personal life. Please enjoy these weekly Wednesday blogs and forward them to the powerful women in your life. I appreciate your insightful comments and suggestions for future blog carnivals. A special thanks to all our bloggers and to you, our readers.

The Perfect Retreat

This is another installment in my Wednesday for Women blog series, where I feature information to help women gain greater influence, power, and confidence in their professional and personal life. If you’re a man reading this, please enjoy it and then forward these weekly Wednesday blogs to the powerful women in your life. They’ll thank you for it! I’m a big proponent of vacations. Like you, I work long hours and am deeply committed to the success of my business, so managing personal time is a top priority. Taking time off from the rigors of work, technology, and the daily grind is critical for keeping creativity and motivation high. And I’ve discovered that it’s often during breaks and vacation times that I solve nagging issues and come up with some of my best business ideas. So rather than completely “checking out” during a vacation, I’ve become more conscious about using the time to “dial in” and gain a renewed sense of purpose and professionalism.

When I’m feeling overloaded and not working efficiently, I take short breaks. These “mini vacations” provide the space for my intuition to break through the noise and provide counsel. When I take weekend and longer vacations I use that time to plan and problem solve as well. So whether you’re taking a short break or a long vacation, here are a few tips that can help you use your time off in a way that not only calms your mind and body but also energizes your drive and motivation.

  • Keep a journal handy. I have small notebooks in every possible location: in my car, in every handbag, by my bed, and in my pocket. I take them with me on hikes, weekend getaways, long vacations, or even when  shopping or going out to dinner with friends. Great ideas often come when you’re the most relaxed…and they can disappear just as easily. So be prepared to jot them down for a later time.
  • Spend time with like-minded people. Every now and then it’s important to plan your time off so you’re spending it with people who can support you in your personal and professional growth. Sometimes that means taking time for you and leaving the family at home. A weekend with the “girls” can do wonders for your outlook and self-esteem.
  • Empty your mind…and then refuel it. Thinking about nothing on your time off is extremely helpful to reset your body and mind, and it helps you feel good in the moment. But the things you’re leaving behind (including those irritating challenges) will still be at work waiting for you. So rather than simply empty your mind, find a new activity that can help you refuel your brain. This could mean reading that business strategy book you’ve been putting off, learning about a topic that is outside of your area of expertise, or even focusing on improving a skill. Exercise your brain in new ways so you can gain a broader perspective to work and life.
  • Create a plan. The last day of vacation, of a long weekend, or even of a “mini vacation” is sad for many people. So why not find a way to keep that refreshed focus and feeling of calm you experience while on vacation with you all the time? You have choices on how you live your life every day. You can choose to let the stress engulf you, or you can choose to take control of the stressors in your life. Use your journal and jot down two or three concrete ideas that you can take back with you.

There’s no reason why getting some R&R can’t also include helping you be more and do more. For more ideas on how the two concepts can be combined, check out my new program, Speaking Spas. And before you plan that next vacation or long weekend—or even that short break—take a few minutes to think about what you really need. When you take care of yourself first, you’ll have much more of yourself to share with others.

Aspiring Women

Every Wednesday I’ll be posting a blog geared especially for women. This new blog will feature information to help women gain greater influence, power, and confidence in their professional and personal life. If you’re a man reading this, please enjoy it and then forward these weekly Wednesday blogs to the powerful women in your life. They’ll thank you for it! No one ever said work was easy, but for women, the workplace can be an increasingly difficult place. First, the old cliché of the “glass ceiling” is still alive and well in many industries. Second, the fact is that women still earn less than men—77 cents to every man’s dollar, to be exact. Yes, women have to overcome a lot to be successful. Therefore, having the advanced skills to break through that ceiling and help shrink the pay gap is critical.

Despite these truths about the workplace, there is a core group of women who aspire to reach new heights and who will stop at nothing to get there. These are the women in leadership roles in every industry who organize, educate, inspire, influence, create vision and drive results. These are the women who are determined to overcome any challenge. These are the women who set the bar to new levels, encouraging everyone—both males and females—to stretch their capabilities and master new skills.

And these women are passionate about personal growth and professional development. Aspiring women want to strengthen their skills, be challenged to grow and learn, and connect with other like-minded women. What can help them gain greater influence, power, and confidence at work? For many women, it comes down to their communication skills—their communication style, how they listen, how they facilitate a meeting, how they present information, and how they give direction to others. These are the crucial elements that truly matter when you’re trying to set yourself apart from the crowd and develop greater credibility and influence.

As you continually strive for new levels of professional success and personal satisfaction, here are a few tips to keep in mind:

  • Polish your physical presence. Focus on refining your communication delivery skills, including your body language (what people see when they look at you—your eye contact, facial expressions, posture, gestures, and movement), your vocal skills (the creation and delivery of your vocal sounds—your volume, enunciation, inflection, rate of speech, pitch, inflection, and strategic pauses), and your word choices (the precise message you give—crafting concise sentences, selecting language that is audience focused, and liberally using words that convey power and emotion). For assistance with all of these skills, be sure to read my past blogs and web site articles.
  • Build your support network. Reach out to other aspiring women as often as possible. Integrate these women into your life as role models, support people, and taskmasters. Remember that you need people to learn from, to cheer you on, and to set the bar and hold you accountable. By having all three types of people in your life, you can achieve your goals.
  • Take more risks. Once you have developed your skills and built your support network, then you have to get out there and use your new skills and knowledge to build your platform. Nothing great in life ever occurs without some risk. So stretch yourself out of your comfort zone and go for it.  

To help women achieve more, I’ve developed a new program called Speaking Spas. Designed for women who desire growth and challenge—and who also require nurturing and support to achieve their goals—Speaking Spas is a retreat for women who want to become more powerful communicators. This program takes place in a tranquil spa setting, so interspersed with the rigorous DeFinis training curriculum are nourishing opportunities for spa treatments, exercise, privacy, and healthy food. I believe that professional development can be done in a whole new way—a way geared just for women.

If you want to be more and do more in your career, you can. Don’t let anything hold you back. With powerful skills and motivation, you can reach the sky that exists beyond the glass ceiling—and that’s when your opportunities are truly limitless.