Have you ever been to a business meeting or other event and unexpectedly been asked to stand and “say a few words”? This happened to three of my clients recently. One woman told me how her confidence soared and she excelled at giving a presentation to her company’s executive staff, yet she fumbled when asked on-the-spot to speak to company interns. Another man told me how he loved speaking at his all hands meeting, which had an audience of 500, yet he choked when asked to speak impromptu to a small field sales group. And my own son, usually a composed speaker, “blanked out and babbled” when asked to speak at a recent awards meeting to honor his own promotion. These are all competent and experienced speakers, yet they all stammered when asked to present unexpectedly. Why?
When you know you are going to be giving a speech, whether to your executive staff, at an all hands meeting, or in any other public speaking situation, you have time to plan and prepare. It doesn’t sneak up on you. You can develop a grand theme and strong message, build stimulating slides with eye catching visuals, and rehearse your delivery and staging to perfection. Time is on your side and the equation is simple: the quality of your presentation will be matched by the quantity of your preparation.
But what about the impromptu speech? What can you do to you maintain your confidence, add value to the conversation, and sound convincing and eloquent when you have no time to prepare?
First, realize that you have given hundreds of impromptu speeches before—such as when you added input during a business meeting, informed your new employee how to follow a procedure, asked a question of your boss or responded to a question by a colleague, spoke up at your child’s school PTA meeting, and even talked to the manager at a retail store to offer praise or advice regarding an employee. Think of how you behaved in these situations. Most likely you were calm, confident, and concise. And that is the formula for impromptu speaking success—stay relaxed, organize your thoughts, and limit yourself to a few, salient remarks.
When it comes to putting this formula into practice before an impromptu speaking opportunity, I recommend using a simple beginning, middle, end (or one, two, three) structure and specific language to help you remember the flow.
- Step One: “First of all…” Begin your remarks with, “First of all, I’d like to say…” One client I work with who uses this approach always begins with a thank you, as in, “First of all, I want to thank you all for being here today…” He says that gives him time to gather his thoughts. But if you’ve been asked a question or asked for you input, you’ll need instead to state the point you are responding to. You could say something like, “First of all, I’d like to acknowledge the challenge we are facing…”
- Step Two: “Next…” After you state your first thought, then state one relevant “touch point” or piece of support evidence to back it up, such as a crucial statistic, example, quote, or humorous story. Going back to the previous example of acknowledging the challenge, you could follow up the “first of all” line with, “Next, I want to also acknowledge the incredible opportunity available to us right now…”
- Step Three: “And finally…” Here you briefly summarize what you have said and add your final thought. This is the highlight of the impromptu—the moment when you make everyone feel welcome, inspired, respected or when you move the conversation along in a meaningful way, as in, “And finally, I look forward to working together to achieve the goals we all know are possible…”
One of my clients, who is very good at impromptu speaking, says that even though he is not on the formal agenda to speak everywhere he goes, he is usually asked to say a few words. Knowing this, he never waits to the last minute to gather his thoughts. He uses this three step process to prepare ahead of time so he is never caught off guard.
So if you are going to an event and there is even the remote possibility that you may be called on to speak, take the time to prepare in advance. Use this three-step process and you will appear calm, confident and concise—the epitome of a polished speaker.