Archive for the 'Content Development' Category

A veteran speechwriter and executive communications specialist, Ian Griffin helps CEOs and senior managers develop strategic messaging and content for presentations to audiences worldwide. He is Past-President of the Northern California Chapter of the National Speakers Association and an active member of Toastmasters. A version of this article first appeared in Ian’s blog Professionally Speaking.
As [...]

No matter what industry you’re in or what type of presentations you give, chances are you have women in your audience. With 69% of American women in the workforce, the female presence in business is everywhere. Women give and listen to presentations, make buying decisions, lead groups to action, and influence companies worldwide. Therefore, to [...]

When you’re preparing a presentation, who is the most important person you need to consider? The answer: Your audience.
You’ve likely experienced, at least once in your career, what happens when you forget about your audience. Here’s the scenario: You create the perfect presentation complete with solid transitions, compelling visuals, and stellar numbers. You have great [...]

Women are, by nature, very social beings. This is a good thing in many respects. According to the head of psychiatry at Stanford University, when women spend time with other women, they’re not just having fun; they’re also experiencing many health benefits. In fact, the research concluded that spending time with other women is as [...]

Rep. Anthony Weiner (D-New York) got caught in his own web of lies…or perhaps he lied himself into a corner. Either way, his juvenile behavior, coupled with his terrible judgment, left everyone stunned.  
During his show, news anchor and political commentator Chris Matthews described an interesting political term called “rolling disclosure,” where you roll and roll [...]

I was flying to Houston recently and sat next to a woman who was working on…you guessed it… her PowerPoint presentation. We started up a conversation, and before she knew what I did for a living, she confessed that she really couldn’t take the time to chat because she was giving a presentation the next [...]

What do Samoan car thieves have to do with public speaking or speech writing?
On April 1st I received a phone call from my son.  “You’ll never guess what happened,” he said.  “My car got stolen…again.”
Since it was April Fools’ Day, I figured it was a joke.  After all, his car was stolen six months earlier [...]

One of the biggest frustrations my clients have when preparing a speech is finding those key stories and credible facts that make it come alive. They often reveal that they waste so much time searching for information online that they no longer have enough time for practice. If this sounds like you or someone you [...]

The 80/20 Rule, also known as the Pareto Principle, helps explain the power of simplicity. The 80/20 Rule is pervasive in our world. For example:

80% of traffic jams occur on the 20% of roads
80% of beer is consumed by 20% of drinkers
80% of profits come from 20% of customers
80% of sales are generated by 20% [...]

I love the pomp and circumstance of the State of the Union address. Anytime our leaders gather together to celebrate our history and our future, I am moved and inspired. I was especially so last night as I watched President Obama take control of the podium and deliver a well-structured speech that reiterated for all [...]