Imagine having the opportunity to write a speech about a topic you know and love and deliver it nine times in the course of a day to a rapt audience, gaining new supporters and perfecting your delivery each time. That’s precisely the opportunity afforded to my client David Amadia, VP of Sales for Ridge Vineyards, when he attended the Vancouver International Wine Festival last month and participated in their “Meet Your Match” event. “Meet Your Match” is the wine education version of speed dating. Small groups of wine enthusiasts spent six minutes with each wine producer to taste their wine, hear their story, and ask questions. In those six minutes, David tutored the wine tasters on the various qualities of “fine” wine—it comes from a great vineyard, reflects the patch of ground where it is grown, is age-able and will improve over time, stimulates the mind and the palette, and has many complex levels and flavors. He introduced newcomers to Ridge’s exceptional single vineyard wines and updated fans on the latest spring releases.
He also told snippets of the fascinating history of Ridge Vineyards—a story that can’t be fully told in a few minutes but that included the following highlights:
The history of Ridge Vineyards began in 1885 when Osea Perrone, an Italian doctor, bought 180 acres of land near the top of Monte Bello Ridge in the Santa Cruz Mountains because it reminded him of the terraced slopes and cool climate of his homeland in Italy. Perrone built the Monte Bello Winery and produced the first vintage under that name in 1892. This unique cellar, built into the mountainside on three levels, is Ridge’s production facility today.
The winery closed during Prohibition, reopened with repeal, but closed definitively in the early 1940s. New Ridge partners formed in 1950 when three Stanford Research Institute engineers bought the property as a weekend retreat and made a quarter-barrel of “estate” cabernet. That Monte Bello Cabernet was among California’s finest wines of the era. Working only on weekends, they made wines of regional character and unprecedented intensity.
In 1968 Paul Draper joined the partnership after he realized that if three engineers working on weekends could make world class wine, it had to be the rich land that was responsible for their success and not the winemakers themselves. Under Draper’s guidance, the old Perrone winery was restored and the consistent quality and international reputation of Ridge Wines established.
That history is lot of ground to cover in a few short minutes. Add in information about the various wines being tasted and random questions from the audience and you can see how tight, focused, and polished David’s presentations had to be.
David was proud to introduce Ridge and its highly regarded estate wines, and he was delighted to meet new customers. But he also savored the unique opportunity to consciously practice his public speaking skills over and over in a relaxed venue as he gained experience, skill, and control with each new group.
So take a lesson from David Amadia. While you may never have a chance to do this sort of speed dating version of public speaking, you can find ways to practice—whether formally or informally—in front of small groups every day. Whether at the water cooler or at the dinner table, the more you tell your stories, interact with others, answer questions, and practice your delivery, the more you’ll find that your speaking skills are a lot like fine wine—they get better with time.