I regularly write about the tangible aspects of public speaking (the concrete presentation skills), such as gestures, movement, language, and visual aids. But often, being a great presenter has a lot to do with that “certain something” the person possesses. Some people call it charm, energy, self-assurance, or charisma. Whatever you call it, it’s these intangible qualities that attract us to others. I use the word “intangible” to describe attributes that we all recognize but cannot easily quantify. I often spend my time trying to analyze, dissect, teach, and measure “intangible” behavior in others as it relates to public speaking because I believe that everyone can gain access to these qualities through awareness, learning, and skill practice. As a result of this work, I’ve found the most common intangibles to be:
- Attitude – an internal motivation to go above and beyond the call of duty
- Perseverance – a desire to put in extra time and effort
- Openness – a willingness to take coaching and advice… and to give it to others generously
- Tenacity – a commitment to work hard at skill development
- Charm – a natural courtesy toward others coupled with wit and people skills
- Maturity – a serious approach to their overall work, not just the outcome or results
- Courage – a readiness to try new things
These are just a few of the key attributes that make speakers attractive to their listeners.
The intangibles affect every aspect of public speaking. To pinpoint yours, I suggest you take a walk in nature by yourself to reflect on your intangibles, as this where your assets lie. Take into account how you feel about your presentation accomplishments, how well you relate to your listeners, and how people respond to your presentations and ideas. In addition to this self-reflection, solicit feedback from others. Ask your friends and colleagues, “What are my intangibles—my strengths as a speaker?”
Realize that your intangibles are often inter-related, making it difficult to pinpoint just one thing that makes you stand out. For example, I was recently working with a successful woman who knows she is a good presenter but doesn’t know exactly why. Her question to me was, “What am I good at? What don’t I need to worry about?”
It’s a tough question. We began by breaking down all aspects of her “charm.” We scrutinized her video of her presentation and looked at everything—her behaviors, the way she moves and uses body language, her micro-movements, the way she speaks, her vocal tone and qualities, her use of language, her sentence structure and vocabulary. In the end we discovered that it’s the way she puts it all together—how all her tangible skills are in resonance with each other—that makes her the unique presenter she is.
So while knowing and practicing the tangible aspects of public speaking is vital, also get comfortable with knowing and practicing the more intangible attributes that make you a successful presenter. You may not be able to “put your finger on it” just yet, but with a little self-reflection and feedback from others you can bring these qualities to your awareness, and ultimately use them to enhance your speaking success.